This genre of photography focuses on food as its main subject. It is a specialised field dedicated to creating a visceral effect on the viewers. The photos are used in packaging, advertisements, cookbooks, magazines, banners, menus and marketing materials.
It may seem as simple as pointing the camera at the food and taking a picture, but Food Photography is a form of Commercial Photography, which means the food has to look its best to appeal to the consumers. Our food photographers understand that the food will look most appetising when its photo is taken at a certain angle, with the correct lighting. They know the importance of balancing the frame to bring out the food’s form, composing every detail of the frame to create the right atmosphere and often working with food stylists to achieve their vision. The photo of a drink becomes a photo of a drink you can almost taste.
